Meta has extended its Verified feature to WhatsApp, allowing WhatsApp Business accounts in India to purchase the coveted blue tick verification. This initiative helps users identify genuine business accounts, enhancing trust and authenticity. The feature, which was initially launched last September, is now available in India and other countries.
With this update, both individuals and businesses can display the legacy blue tick mark on WhatsApp, similar to Facebook and Instagram. This move is expected to streamline verification processes across Meta’s platforms, ensuring a consistent user experience.
How to Get Blue Tick Verified on WhatsApp
WhatsApp users can now obtain a blue tick verification badge, akin to the ones on Instagram and Facebook. Mark Zuckerberg announced the launch of this service on his WhatsApp channel, with additional details shared by WhatsApp Head Will Cathcart.
Meta Verified is a manual verification process where the company checks all account details to confirm their authenticity. Once an account meets all the criteria, Meta grants the verification badge. However, account holders must pay a monthly subscription fee to avail of this feature. Previously, WhatsApp verification was API-based and available only to small business partners connected to Meta.
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Benefits of Meta Verified
The availability of Meta Verified to all business accounts is expected to assist small businesses significantly, enabling them to establish their authenticity. The Meta Verified paid program has already attracted over a million users, and its extension to WhatsApp is likely to increase this number.
In addition to the verification badge, WhatsApp Business accounts will soon offer voice call options, allowing users to make direct voice calls to business accounts. This feature aims to provide instant and high-quality customer support. Meta plans to introduce more features to WhatsApp Business, further enhancing its functionality for businesses.
Conclusion
The introduction of the Meta Verified feature on WhatsApp marks a significant step in Meta’s effort to provide a unified verification system across its platforms. This feature will not only help users identify genuine business accounts but also provide businesses with tools to build credibility and trust among their customers. With additional features on the horizon, WhatsApp Business is set to become an even more powerful tool for businesses worldwide.
